
Sony Built the Visor. Siemens Brought the Engineers.
Siemens and Sony used CES 2024 to unveil NX Immersive Designer, which pairs Siemens NX design software with a Sony XR headset and is due later in 2024.
Las Vegas in January is a fever dream with valet parking. I was wedged into the Siemens press scrum, third coffee sweating in my hand, while a man ahead of me in a lanyard explained the industrial metaverse to his phone with the conviction of a tent preacher. Then they rolled out the hardware.
Siemens and Sony had built a thing together. Siemens called it NX Immersive Designer: the company’s NX engineering software, the stuff people use to draw gearboxes and chassis and the guts of machines, fused with a Sony mixed reality headset. The headset had 4K OLED microdisplays and came with controllers for grabbing and turning 3D objects in the air. One was a pointer for precise work. The other was a ring you wear on your finger, which made every engineer in the room look briefly like a stage magician.
They demonstrated it with Red Bull Racing, because of course they did. Nothing says sober product engineering like a Formula 1 team in the booth and a crowd craning to see a car that wasn’t there.
The whole package rides on Siemens Xcelerator, the company’s open digital business platform, and Siemens also used the show to widen its deal with Amazon Web Services, wiring Amazon Bedrock’s generative AI models into its Mendix low-code tools. Availability for the headset system: later in 2024. Price: nobody said.
I walked out into the desert light with my eyes stinging, convinced every gearbox on earth was about to be designed by people waving their hands at nothing, and that the man in the lanyard was still out there somewhere, preaching.


































































