Nova Media · New York · 3D for machines that make and remake things

Nova
Dispatch

Thirty-four months of VR, AR and 3D on the factory floor, January 2024 to October 2026: how machines get designed, sold, taught and fixed. Two dispatches a month, each tied to what actually happened that month.

GonzoFevered, first-person, in the spirit of Hunter S. Thompson
SpareShort, plain, understated, in the spirit of Hemingway
WryCurious and digressive, in the spirit of Bill Bryson
01January 2024
Original 3D illustration for Sony Built the Visor. Siemens Brought the Engineers.
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Siemens NX design software
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4K
Sony 4K OLED headset
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Engineers shape parts in air
In three frames
GonzoDesignJan 2024

Sony Built the Visor. Siemens Brought the Engineers.

Siemens and Sony used CES 2024 to unveil NX Immersive Designer, which pairs Siemens NX design software with a Sony XR headset and is due later in 2024.

Las Vegas in January is a fever dream with valet parking. I was wedged into the Siemens press scrum, third coffee sweating in my hand, while a man ahead of me in a lanyard explained the industrial metaverse to his phone with the conviction of a tent preacher. Then they rolled out the hardware.

Siemens and Sony had built a thing together. Siemens called it NX Immersive Designer: the company’s NX engineering software, the stuff people use to draw gearboxes and chassis and the guts of machines, fused with a Sony mixed reality headset. The headset had 4K OLED microdisplays and came with controllers for grabbing and turning 3D objects in the air. One was a pointer for precise work. The other was a ring you wear on your finger, which made every engineer in the room look briefly like a stage magician.

They demonstrated it with Red Bull Racing, because of course they did. Nothing says sober product engineering like a Formula 1 team in the booth and a crowd craning to see a car that wasn’t there.

The whole package rides on Siemens Xcelerator, the company’s open digital business platform, and Siemens also used the show to widen its deal with Amazon Web Services, wiring Amazon Bedrock’s generative AI models into its Mendix low-code tools. Availability for the headset system: later in 2024. Price: nobody said.

I walked out into the desert light with my eyes stinging, convinced every gearbox on earth was about to be designed by people waving their hands at nothing, and that the man in the lanyard was still out there somewhere, preaching.

Original 3D illustration for Light Glasses for Heavy Work
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35g
Ordinary-weight smart glasses
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640x480
Part numbers in view
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$799
Developer edition first
In three frames
SpareMarket trendsJan 2024

Light Glasses for Heavy Work

Vuzix introduced its 35-gram Z100 smart glasses for enterprise workers at CES 2024, offered first as a $799 developer edition.

Vuzix brought a pair of glasses to CES. They weighed 35 grams. About what ordinary glasses weigh.

There was one small screen, in the right lens. Green. Monochrome. 640 by 480. A MicroLED projector and a waveguide put the picture there. The glasses talked to a phone over Bluetooth, Android or iPhone. You tapped the temple to work them.

They were made for people at work. A part number. A diagram. A direction. A task, confirmed. Data from a scanner, a sensor, a controller on a machine. The lenses were impact resistant and safety-glasses certified. They took prescription inserts. Vuzix said the charge could last up to 48 hours.

The first version was for developers. $799 bought the glasses, the SDK and sample apps.

No headset strap. No visor. Just a pair of glasses on a worker’s face, and a green line of text that tells him which bolt.

02February 2024
Original 3D illustration for How to Fix a Machine From Very Far Away
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iPhone scans the machine
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Feb 2
Expert guides from Vision Pro
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Technician fixes it on site
In three frames
WryRemote assistanceFeb 2024

How to Fix a Machine From Very Far Away

TeamViewer released Spatial Support, a remote assistance app for Apple Vision Pro, on February 2, 2024, the day the headset went on sale in the U.S.

When I was a boy, remote assistance meant my father on the telephone to a man in another town, shouting the word ‘which?’ at increasing volume while I held a torch over the back of the washing machine. Progress, it turns out, has taken forty years and arrived in a $3,499 headset.

On February 2, 2024, the very day Apple Vision Pro went on sale in America, the German company TeamViewer released an app for it called Spatial Support. The arrangement is pleasingly theatrical. A technician standing beside an ailing machine uses an iPhone, with Apple’s ARKit and LiDAR scanner, to capture a detailed 3D model of the thing. Somewhere else, an expert wearing Vision Pro sees that model in a shared 3D view and guides the technician through the repair with annotations and 3D elements floating in space. Nobody has to shout ‘which?’ at all, in theory.

The fine print is refreshingly undramatic. Existing TeamViewer customers could use their current licence, and the phone end needs an iPhone 12 Pro or newer running iOS 17. TeamViewer aimed it at manufacturing, after-sales support and field service, and built it on its Frontline AR platform.

TeamViewer, for scale, said its software had been installed on more than 2.5 billion devices since 2005, which is roughly one for every three people alive. My father, I suspect, would have wanted to know which three.

Original 3D illustration for Who Owns the Camera Over the Conveyor?
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$12.8M
Bollegraaf backs Greyparrot
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70
AI cameras watch the belt
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25B
Waste objects analyzed in 2023
In three frames
GonzoSalesFeb 2024

Who Owns the Camera Over the Conveyor?

Recycling plant builder Bollegraaf agreed to become Greyparrot’s worldwide distributor and took a stake in the AI waste analytics company in a deal valued at $12.8 million, announced in February 2024.

I got the call from a guy who runs a materials recovery facility in the Midwest, and he was talking fast over the roar of his own sorting line, a sound like a freight train eating a hardware store. Had I seen it? Bollegraaf and Greyparrot. He said the names the way you’d say two prizefighters had just agreed to share a corner.

Here’s the deal, announced February 7. Bollegraaf, the Dutch outfit founded in 1961 that says it holds more than half the global market for recycling plants, handed its AI vision business to Greyparrot, a London startup, and threw in cash, a package worth $12.8 million in total. In return Bollegraaf took a non-controlling stake and became Greyparrot’s worldwide distributor. Greyparrot got Bollegraaf’s vision IP, its AI team, and its first office on mainland Europe, in the Netherlands.

And what are they selling? The Greyparrot Analyzer: cameras over the conveyor, AI behind them, sorting every passing object into more than 70 categories in real time and reporting material, financial value, brand, even greenhouse gas emissions. In 2023 it looked at more than 25 billion waste objects. Twenty-five billion. I tried to picture that pile and my brain filed a complaint.

The two companies said only about 1% of waste is monitored inside facilities, and they want to retrofit thousands of existing plants. My guy on the phone stopped talking for a second, which in his building means a jam. Then the roar came back.

03March 2024
Original 3D illustration for Seven Million Parts
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7M
A ship’s millions of parts
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Omniverse joins Teamcenter X
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Real-time digital twin
In three frames
SpareDigital twinsMar 2024

Seven Million Parts

Siemens said at Nvidia GTC on March 18, 2024, that it would bring Omniverse Cloud APIs into its Teamcenter X software, with shipbuilder HD Hyundai among the first to use it.

A ship can hold more than seven million parts.

HD Hyundai builds ships. Some of them are meant to run on ammonia. Some on hydrogen. Every part is in a file somewhere. Every file has to agree with every other file.

On March 18, at Nvidia’s GTC conference, Siemens said it would bring Nvidia’s Omniverse Cloud APIs into Siemens Xcelerator. The first product would be for Teamcenter X, its cloud software for managing a product’s life. It would show real-time, physically based digital twins. It was due later in 2024.

Generative AI would help set up the pictures. Materials. Lighting. The scenery around the object. Siemens said work that took days could take hours.

The engineering data would look as it would look in the world. Siemens said that would help sales and marketing teams, and the people who make decisions, and the customers.

HD Hyundai expected fewer errors. Less time. Less cost.

Seven million parts. One picture.

Original 3D illustration for In Which Sailors Learn the Sea Indoors
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Big fixed ship simulators
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XR-4
FORCE partners with Varjo
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Portable training for seafarers
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WryTrainingMar 2024

In Which Sailors Learn the Sea Indoors

Danish simulation firm FORCE Technology became an integrator partner for Finnish headset maker Varjo in March 2024, to deliver portable VR and XR training to the maritime industry.

A traditional ship simulator is, roughly speaking, a ship’s bridge built inside a building, surrounded by enormous screens, so that people may practise steering a vessel weighing as much as a small town without leaving a car park in Denmark. It is magnificent, and costly, and you cannot take it anywhere, which is an odd quality in something designed to teach travel.

On March 18, 2024, FORCE Technology, a Danish company that does maritime simulation, engineering and training, signed a strategic frame agreement with Varjo, the Finnish maker of high-end industrial VR and mixed reality headsets. FORCE became Varjo’s integrator partner, which is to say it would take Varjo’s XR-4 Series headsets and wrap its own simulation software around them, then sell the result to maritime customers around the world.

The point was portability. The two companies talked about a compact training setup that could go anywhere, with lower costs and fewer logistics than the traditional sort. FORCE spoke of bringing training out of the classroom and onto ships themselves. The backdrop, they said, was a global shortage of skilled seafarers.

I find it wonderful that the solution to a shortage of people who go to sea is to let them learn it in a headset, standing perfectly still. Somewhere a cadet is about to execute a flawless turn in heavy weather, then take the thing off and discover he is in a portakabin, and the kettle has boiled.

04April 2024
Original 3D illustration for Gloves That Push Back
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Railroad mechanics in training
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DK2
VR with haptic gloves
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Virtual locomotive parts
In three frames
GonzoTrainingApr 2024

Gloves That Push Back

BNSF Railway is adding VR training with haptic gloves and 3D locomotive models to its mechanical training programs, according to an April 2024 report.

April Fool’s Day, and I’m reading a press note at a truck stop outside Amarillo with a coffee that tastes like a brake pad, and for once the news is not a joke. BNSF, the railroad, the outfit that drags half the continent’s freight across the plains behind diesel monsters the size of apartment blocks, is putting its mechanics in virtual reality. With gloves that push back.

The rig: HTC VIVE Pro headsets and HaptX Gloves DK2, which press on your hands so a virtual wrench has some heft to it. Roundtable Learning built the courses. Inside are 3D models of locomotives, shop floors, components and tooling, plus parts that had no digital version anywhere, so they made them: a tensioner, an injector, a fuel pump. Students go step by step through procedures, protective gear, pressurized systems, safe lifting. The railroad liked that every trainee gets exactly the same lesson, everywhere.

BNSF said it had closed the previous year with the lowest injury frequency rate in its 175-year history, and it wants VR in more departments over time.

Outside, a BNSF train was rolling past the truck stop, a mile of steel thundering through the dust, and I sat there flexing my empty hands and wondering what a fuel pump weighs when it isn’t there.

Original 3D illustration for Hall 9, Booth D53
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2,800m²
Largest booth at Hannover
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Plain words become PLC code
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Machines programmed faster
In three frames
SpareDesignApr 2024

Hall 9, Booth D53

Siemens took its generative AI assistant for automation engineers, Industrial Copilot, to Hannover Messe in April 2024, along with plans to widen work on it with Schaeffler.

Hannover. April. Hall 9, booth D53. Siemens said it was the largest booth at the fair: 2,800 square meters.

Inside was a copilot. An engineer types what a machine should do, in plain words. The software writes the PLC code that runs it. Siemens said that meant less engineering time and fewer coding errors. Industrial Copilot was now on the Siemens Xcelerator Marketplace.

It had first appeared the autumn before, at the SPS fair, inside a production machine built with Schaeffler. Now Siemens and Schaeffler planned to sign a memorandum to do more of it together.

There was a session on digital twins, too. Siemens CEO Roland Busch and Nvidia’s Rev Lebaredian. Twins built on physics, running on Omniverse, with AI.

The Chancellor was expected at the booth. So was Schaeffler’s CEO.

A machine that learns what to do from a sentence. An engineer who no longer types the code. Two thousand eight hundred square meters of floor, and on it, somewhere, a cursor blinking.

05May 2024
Original 3D illustration for The Yogurt Pot Problem, Solved to 95 Percent
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May 13
TOMRA at IFAT Munich
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Deep learning spots food-grade
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95%
Plastics sorted to high purity
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WryMarketingMay 2024

The Yogurt Pot Problem, Solved to 95 Percent

TOMRA showed GAINnext, a deep-learning add-on that separates food-grade from non-food-grade plastics, at the IFAT trade fair in Munich in May 2024.

IFAT, the environmental technology fair held in Munich every two years, is the sort of event where grown adults stand around a machine that sorts rubbish and say ‘ooh.’ I mean that as the highest compliment. From May 13 to 17, 2024, TOMRA set up its booth, B6.339/438 if you were going, under the theme of transforming resource recovery, and gave people plenty to ooh at.

The star was GAINnext, an add-on for its AUTOSORT optical sorters. Its trick is telling apart two pieces of plastic that look, to you and me, entirely alike: one that once held food and one that held, say, engine oil. GAINnext separates food-grade from non-food-grade PET, PP and HDPE at scale, with purity above 95%, using deep learning. TOMRA pointed to coming EU rules on packaging waste and recycled plastic for food contact as the reason this matters.

There was more. AUTOSORT PULSE sorts aluminium alloys using a laser technique called dynamic LIBS, with AI to pull apart objects lying on top of one another, which is a problem I recognise from my sock drawer. TOMRA Insight offered cloud monitoring of sorting lines, and the company mentioned it had taken a 25% stake in PolyPerception, which makes a real-time waste analyser.

TOMRA first applied deep learning to waste sorting in 2019, and to wood in 2022. Five years on, the machines can tell which yogurt pot is fit to become another yogurt pot. My own kitchen recycling still can’t tell a pot from a lid.

Original 3D illustration for Smart Sorting Heads for Tobacco Country
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Rural recycling center
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Complete AI sortation system
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10,000
Tons sorted each year
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GonzoMarket trendsMay 2024

Smart Sorting Heads for Tobacco Country

Recycling firm RDS said in May 2024 it would sort single-stream recycling at North Carolina’s Pitt County Recycling Center with a complete AI sortation system from AMP.

Eastern North Carolina, May, the air thick as a wet towel, and I’m parked by a tobacco field with the windows down and a gas-station coffee going warm on the dash, reading a press release from May 6 that says the AI sorters are coming to Pitt County. Not Denver. Not Silicon Valley. Pitt County.

RDS, which owns and runs the Pitt County Recycling Center in Greenville, had won the processing contract in July 2023 and bought the place. Now it said it would fill it with a complete AMP ONE system, AI-driven sortation from AMP, and start processing in June. About 10,000 tons a year of single-stream and commercial recycling. These two companies go back to 2017, and RDS bought its first AI sorter from AMP in 2019 for a plant in Roanoke, Virginia.

Here’s the part that made me sit up. AMP’s founder Matanya Horowitz said that in small and rural markets the costs of hauling and sorting usually kill recycling stone dead, and that this project showed a plant could open profitably in an underserved place anyway. RDS’s president said AI pays off best when you design it into a facility from the start.

A truck rumbled past me loaded with something under a tarp. Maybe hay. Maybe the future. In June it would all start going down the belt.

06June 2024
Original 3D illustration for Fewer Hands on the HoloLens
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HoloLens 2 team
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1,000
Jobs cut across units
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Headset stays on sale
In three frames
SpareSetbacksJun 2024

Fewer Hands on the HoloLens

Microsoft cut jobs across several units in early June 2024, including its mixed reality team behind HoloLens 2, with CNBC putting the total at about 1,000.

The cuts came in the first week of June. About 1,000 people, CNBC said. Microsoft did not give a number.

Some worked on Azure for Operators. Hundreds, by one report. Some on Mission Engineering. Some on mixed reality. The team that made HoloLens 2.

Microsoft said it would keep selling the headset. It said it was still fully committed to the Defense Department’s IVAS program. A spokesperson called changes to the workforce a regular part of running the business.

More than a year before, the company had cut more than 10,000.

CNBC noted that the headset had sold poorly to consumers. It had also helped Microsoft win a major contract with the Defense Department.

The headset was still on the shelf. Fewer people were behind it.

Original 3D illustration for Apple Lets Business Apps See What Workers See
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Vision Pro cameras locked
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June 10
Enterprise apps get camera
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Scanning and support at work
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WryRemote assistanceJun 2024

Apple Lets Business Apps See What Workers See

Apple announced enterprise APIs for visionOS 2 at WWDC in June 2024, giving in-house business apps access to Vision Pro’s main camera and barcode scanning.

Apple has always guarded the Vision Pro’s cameras the way a cat guards a sunny windowsill: firmly, and with a look that suggests you should not even ask. So it was a small surprise at WWDC on June 10, 2024, when Apple announced a set of enterprise APIs for visionOS 2 that opened the window a crack.

Approved business apps would get access to the headset’s main camera feed, the raw passthrough view that normally only the system and some of Apple’s own apps can see. They would also get barcode and QR code scanning, access to the Apple Neural Engine, passthrough screen capture, adjustable object tracking and extra performance headroom. For anyone who has stood in a warehouse squinting at a label, barcode scanning from your eyeballs has a certain appeal.

There were, naturally, conditions. Apple said the features were for use in a business setting only. Apps using them cannot go in the App Store; they must be in-house or custom apps distributed through Apple Business Manager, with a managed entitlement and a licence file tied to the developer account. You cannot, for instance, use them to read the menu at a restaurant.

For comparison, ByteDance already allowed raw camera access on its business-only Pico 4 Enterprise, while Meta and HTC offered it to no one. A remote expert could, in principle, now see roughly what the technician in the headset sees. Whether the cat is pleased about this, Apple did not say.

07July 2024
Original 3D illustration for Foxconn Builds a Factory Twice, Once in Software
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OpenUSD gets AI helpers
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3.5x
Scans become real-time worlds
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Factory twinned before opening
In three frames
WryDigital twinsJul 2024

Foxconn Builds a Factory Twice, Once in Software

NVIDIA used SIGGRAPH 2024 in Denver to unveil generative AI models and NIM microservices for OpenUSD, and said Foxconn was using them to build a digital twin of a factory under development.

There is a peculiar modern habit of building things twice. Foxconn, the electronics manufacturer, was in the summer of 2024 putting up a factory, and at the same time putting up a second copy of it inside a computer, where the forklifts never run out of charge and nobody ever trips over a cable.

The news came out of SIGGRAPH in Denver in the last week of July, where NVIDIA announced a batch of generative AI models and NIM microservices for OpenUSD, the 3D scene format that began life at Pixar and has since wandered into steelworks and assembly halls. Foxconn, NVIDIA said, was using the microservices with its Omniverse platform to build a digital twin of a factory still under development.

The tools themselves have names that sound like a firm of very small solicitors. USD Code answers questions about OpenUSD and writes the Python to go with them. USD Search rummages through big libraries of 3D and image files when you describe what you want in words or show it a picture. USD Validate checks files against OpenUSD versions. Coming later were USD Layout, which assembles scenes from text prompts, USD SmartMaterial, which applies materials to CAD objects, and a service that turns point clouds into meshes.

That last one belongs to fVDB, a new framework that converts photogrammetry, NeRF or lidar data into large environments rendered in real time. NVIDIA claimed four times the scale of earlier frameworks, 3.5x the speed and ten times as many operators, which is the sort of sentence that makes me want to lie down in a darkened room.

Wherever the real building was going up, a concrete floor was still drying. Its copy had been finished for weeks.

Original 3D illustration for Two Thousand Shots a Minute at the Can Line
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Mixed aluminum on the belt
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2,000
Camera spots the cans
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98%
Purity above target
In three frames
GonzoDesignJul 2024

Two Thousand Shots a Minute at the Can Line

TOMRA Recycling added a used beverage can application to its GAINnext deep-learning sorter, aimed first at the Americas and rated at up to 2,000 ejections per minute.

I was standing on a steel catwalk above a recycling line on the thirtieth of July, or at least I was in my head, earplugs in, coffee sweating in a paper cup, when the TOMRA release came in and the whole belt below me started to look like a shooting gallery. GAINnext, their deep-learning sorter, had learned a new trick: picking used beverage cans out of an aluminum stream and firing everything else off the line with puffs of air, up to 2,000 ejections a minute. I counted to sixty and tried to imagine two thousand of anything. My heart rate went up out of sympathy.

The machine looks with an RGB camera trained on thousands of images. It knows a drink can by its shape, its size, its dimensions, and it knows an impostor when it sees one: aerosols, food cans, trays, stray metals, plastics. When objects pile on top of each other the software works out where each one actually is and aims accordingly. TOMRA claimed purity above 98 percent and up to 33 times the throughput of a human picker, who manages about 60 picks a minute on a good day with a following wind.

It bolts onto the end of an existing materials recovery line. No new building. No new belt. Just a new pair of eyes that never blink, aimed first at recyclers in the Americas.

I climbed down off the catwalk that wasn’t there. The cans kept coming. Somebody’s soda from last Tuesday, flying straight and true into the right bin.

08August 2024
Original 3D illustration for Inside Varjo’s Locked Room
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High-end XR headsets
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Aug 28
Secure factory opens
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$900M
Training market by 2027
In three frames
SpareMarket trendsAug 2024

Inside Varjo’s Locked Room

Varjo opened a secure manufacturing facility in the Greater Helsinki region to build XR-4 Secure Edition headsets, citing rising demand for XR training and simulation from defense customers.

The building is near Helsinki. It has a secure production floor. It has a secure warehouse. It has a room for testing how long things last. It has a room for sound.

Varjo opened it on August 28, 2024.

The company makes high-resolution mixed and virtual reality headsets. In this building it makes the XR-4 Secure Edition, on a process that meets US Trade Agreements Act rules. The customers are mostly soldiers, or the people who train them.

One program is the US Army’s Reconfigurable Virtual Collective Trainer. In its air version, Varjo headsets put crews into Apache, Chinook and Black Hawk cockpits that do not exist. The company put the training and simulation market at about $900 million by 2027.

Varjo calls itself an industrial company. Its release named no factories as customers.

Still, the headsets are made in a factory. People in the factory test them, box them and lock the door.

Original 3D illustration for Your Shredder Has Until 2027 to Read the Rules
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Aug 1
AI Act enters force
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AI in machinery is high-risk
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2027
Machinery deadline arrives
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WryPolicyAug 2024

Your Shredder Has Until 2027 to Read the Rules

The EU AI Act entered into force across all 27 member states on August 1, 2024, with obligations for high-risk AI in regulated products such as machinery scheduled for August 2027.

Europe’s Artificial Intelligence Act came into force on August 1, 2024, in all 27 member states simultaneously. I have sat in meetings of four people who could not agree on a sandwich order, so I regard this as a diplomatic feat on the order of the moon landing.

Having arrived, the law did very little, by design. It came with a timetable as long as a train’s. Bans on AI uses judged an unacceptable risk would apply from February 2, 2025. Most provisions would apply from August 2, 2026. And high-risk AI built into products already covered by EU safety law, the list known as Annex I, which includes machinery, was given until August 2, 2027.

This is the bit machine builders read twice. A sorter that uses a neural network to decide what to fire off a belt, a press with an AI safety function, a robot that decides when to stop: all of these live in the neighborhood the Act was eyeing. Three years is a decent runway. It is also roughly one product cycle for a baler, which means somebody somewhere was already drawing the version that would have to comply.

There were lighter-touch rules too. From 2026, providers of systems that generate synthetic images, audio or video would have to mark the output in a machine-readable way, with fines for transparency failures of up to €15 million or 3 percent of worldwide turnover.

Three percent of worldwide turnover is a number that makes chief financial officers sit very still, like rabbits who have heard a hawk.

09September 2024
Original 3D illustration for The Machines Nobody Shipped to Chicago
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Configure machines on screens
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Life-size AR on the floor
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60,000
Two real machines, live
In three frames
GonzoSalesSep 2024

The Machines Nobody Shipped to Chicago

Chiron Group brought a virtual showroom to IMTS 2024, letting visitors configure its machining centers in 3D on touch screens and project them life-size with Apple devices.

McCormick Place in September is a hangar full of thunder: forklifts beeping, spindles screaming, a thousand salesmen running on hot dogs and adrenaline. I was by the coffee cart with my badge on backwards when I saw the Chiron booth and stopped dead, because something was missing. The machines. Most of them, anyway.

Chiron Group had decided not to ship its whole lineup across the ocean. Instead it brought big touch screens where you could build a machining center in 3D, choosing twin spindles, a five-axis setup, a four-axis pallet changer, tapping and spinning like a kid at a candy counter. And then, the part that made me grab the rail, a salesman held up an Apple device and a life-sized machine appeared on the carpet in front of me, as solid-looking as a parked truck and weighing nothing at all.

Two real ones stood guard so nobody could accuse them of witchcraft. The Micro5, about a square meter of floor and a spindle that runs up to 60,000 rpm, which Chiron pitched as maybe the smallest five-axis machine at the show. And the Mill 2000, a five-axis vertical machining center for big workpieces, topping out at 20,000 rpm.

I walked around the ghost machine twice. Then I put my hand straight through the spindle housing and laughed like a man who had just seen the future and found it cheaper to ship.

Original 3D illustration for The Fee Died. The Factories Never Paid It.
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Engine fee angers studios
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Sep 12
Runtime Fee canceled
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$2,200
Pro seat price rises
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SpareMarket trendsSep 2024

The Fee Died. The Factories Never Paid It.

Unity canceled its per-install Runtime Fee for games on September 12, 2024, while saying its non-gaming industry customers were not affected.

For a year game studios had been angry about a fee.

Unity charged it per install. It was called the Runtime Fee. On September 12, 2024, Matt Bromberg, the company’s chief executive, ended it for games.

The subscriptions came back. Unity Personal stayed free, and its revenue ceiling doubled to $200,000. Unity Pro would rise 8 percent, to $2,200 a seat each year. Enterprise would rise 25 percent. The new prices began January 1, 2025.

One line was short. Non-gaming industry customers were not affected.

Those were the others who used the engine. The ones building training simulators, product viewers and digital twins of machines. They had not been part of the fight. They were not part of the peace.

They kept working.

10October 2024
Original 3D illustration for What Packaging Plants Learned From Wearing Headsets
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110 dB
Plant workers train in headsets
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Remote trainer guides inspection
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5-10%
Few eligible workers use it
In three frames
WryTrainingOct 2024

What Packaging Plants Learned From Wearing Headsets

A Packaging Dive report found Greif, Smurfit Westrock, Georgia-Pacific and Sonoco using AR and VR for plant training and support, while Gartner estimated only 5% to 10% of eligible frontline workers were using it.

The inside of a corrugated box plant runs at about 110 decibels, which is roughly a rock concert, except the band is a machine and it plays the same song all day. Smurfit Westrock mentioned this number to Packaging Dive in a report published October 16, 2024, as one of the small practical problems of putting augmented reality on people’s heads in a place where nobody can hear the headset talk.

They solved it with hardware tweaks, and have been using AR overlays since 2019 as reference guides for maintenance and for calibrating machines between product runs. They were not alone. Georgia-Pacific had spent about two years teaching lock-out, tag-out and other safety steps in VR, where trainees can watch a simulated hazardous malfunction without the inconvenience of being near one. Sonoco used AR remote assistance to reprogram and troubleshoot machines, its customers’ included, and recorded the sessions for later.

My favorite scene came from Greif, which had run its first AR training trial in September. A trainee in a headset inspected the lid of a metal drum with calipers while a trainer somewhere else watched through the trainee’s eyes on a screen and talked them through it, like a driving instructor who has been beamed into the passenger seat.

Clemson University chipped in with Stripe, a browser-based VR program for running a narrow web flexographic printing press, mistakes and all.

And yet. Gartner’s Tuong Nguyen reckoned only 5 to 10 percent of frontline workers who could use AR or VR training actually were, well short of the roughly 16 percent he treats as early majority in heavy industry. Smurfit Westrock’s advice was to avoid buying huge batches of devices at once, since vendors fail or get bought. The plants that will make training stick are the ones that build content they can carry to the next headset.

Original 3D illustration for Who Turned Off the Holograms?
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Enterprise headset in the field
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Oct 1
Production discontinued
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2027
Security updates end
In three frames
GonzoSetbacksOct 2024

Who Turned Off the Holograms?

Microsoft confirmed it had discontinued production of HoloLens 2, its enterprise mixed reality headset, with no successor announced and security updates promised through the end of 2027.

October first, and I was in a parked car outside a plant in New Jersey with the heater wheezing and a gas-station coffee burning a hole in the cupholder when the word came through: Microsoft had told UploadVR it had stopped making HoloLens 2. Production over. No successor. I looked up at the plant, at the gray sheet-metal walls and the smoke going straight up in the cold, and thought about every maintenance tech in the world who had been handed one of those visors and told this was the future, and I felt the car tilt a little, though it might have been the coffee.

There was a lifeline, thin as fishing line. Security updates would run through the end of 2027, and support would end in 2028. On the same day Windows 11’s 2024 update arrived and cut off Windows Mixed Reality, a second body slid off the table behind the first. The HoloLens team had already been gutted by layoffs, and Alex Kipman, the man who fronted the whole holographic crusade, was long gone. Only the US Army was still out there testing its HoloLens-based IVAS, which had reportedly stumbled in early trials.

I called a friend who runs field service for an equipment maker. He picked up on the first ring. Before I could say a word he said he already knew, and that he was counting how many headsets were sitting in his cabinet, and that he’d call me back when he got to the end.

11November 2024
Original 3D illustration for Two Headset Makers Become One
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Technician needs remote expert
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Nov 14
RealWear acquires Almer
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TeamViewer backs combined headsets
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SpareRemote assistanceNov 2024

Two Headset Makers Become One

RealWear, which makes wearable computers for industrial workers, acquired Swiss AR headset maker Almer Technologies in a deal strategically and financially backed by TeamViewer.

A technician stands at a machine. Something is wrong with it. The expert is in another country.

This is the job the headsets do. RealWear makes them in the United States. Almer made smaller ones in Bern.

On November 14, 2024, RealWear bought Almer.

TeamViewer backed the deal, with strategy and with money. Its software runs remote support sessions on these headsets. It already owned a minority stake in both companies. It kept that role. Its chief executive, Oliver Steil, took a seat on RealWear’s board.

Almer had rented its headsets by subscription. Compact, simple to use. RealWear brought scale.

Chris Parkinson ran RealWear. Sebastian Beetschen had co-founded Almer and ran it.

Back at the machine, the technician is still waiting. Now there are fewer companies between him and the expert.

Original 3D illustration for A Month of Computing, Squeezed Into an Afternoon
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Simulations take weeks
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1,200x
Blueprint links solvers and AI
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6 hrs
Month-long job in six hours
In three frames
WryDigital twinsNov 2024

A Month of Computing, Squeezed Into an Afternoon

NVIDIA introduced an Omniverse Blueprint for real-time computer-aided engineering digital twins at SC24, with Ansys among the first adopters and claims of up to 1,200x faster simulation.

Engineers who simulate airflow have long had a relationship with their computers rather like the one I have with my plumber: you describe the problem, they go away, and you hear back in a few weeks with a number you don’t fully understand.

At the SC24 supercomputing conference in November 2024, NVIDIA announced something meant to shorten the wait. Its Omniverse Blueprint for real-time CAE digital twins is a reference workflow for makers of engineering software. It stitches together GPU-accelerated solvers from the CUDA-X libraries, physics-based machine learning from NVIDIA Modulus and live 3D visualization in Omniverse, so that when an engineer changes a shape the flow around it updates almost at once.

NVIDIA put the gain at up to 1,200 times faster simulation with real-time visualization, a number I would treat the way I treat the serving suggestion on a cereal box. A more concrete example came from Ansys, one of the first adopters: a 2.5-billion-cell automotive fluid simulation finished in just over six hours on 320 GH200 Grace Hopper Superchips, a job NVIDIA said would take nearly a month on 2,048 conventional x86 CPU cores.

Rescale planned to build the blueprint into its platform. Altair, Cadence, Hexagon, Siemens, SimScale, Trane Technologies and others were evaluating it. Luminary Cloud showed a virtual wind tunnel where you could reshape a car and watch the air rearrange itself.

Nobody, so far as I could tell, demonstrated it on a trommel screen. But the air inside a dust extractor obeys the same equations as the air over a sports car, and it is less fussy about paint.

12December 2024
Original 3D illustration for $91 Million Lands on the Trash Belt
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$91M
Investors back AI sorting
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400+
AI systems deployed worldwide
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2.5M t
Recyclables guided so far
In three frames
GonzoMarket trendsDec 2024

$91 Million Lands on the Trash Belt

AMP Robotics raised $91 million in a Series D led by Congruent Ventures to expand its AI-guided waste sorting systems, which it said had identified 150 billion items.

Fifth of December. I was in a diner in Colorado with snow coming sideways past the window and a cup of coffee strong enough to strip paint when the number hit the wire: ninety-one million dollars, Series D, for AMP Robotics, the Louisville outfit that teaches machines to look at garbage and decide what it is worth.

Congruent Ventures led. Behind it came a parade: Sequoia Capital, XN, Blue Earth Capital, Liberty Mutual Investments, the California teachers’ pension fund CalSTRS, Wellington Management, Range Ventures, Tao Capital Partners. Serious money, wading into municipal solid waste up to its knees.

And the numbers AMP threw back were the kind that make your fork stop halfway to your mouth. More than 400 AI systems in North America, Asia and Europe. Three full-scale facilities. A hundred and fifty billion items identified. More than 2.5 million tons of recyclables guided to the right place. In Portsmouth, Virginia, a plant run by Recycling and Disposal Solutions had shown its AMP ONE system chewing through 150 tons a day at over 90 percent uptime. A deal with Waste Connections to equip and run a single-stream facility in Colorado. A new chief executive, Tim Stuart, with founder Matanya Horowitz moving over to chief technology officer.

I paid, walked out into the snow and watched a garbage truck grind past, groaning and steaming, full of things somebody’s camera was about to recognize.

Original 3D illustration for Another System Comes to the Headset
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Dec 12
Android XR announced
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Gemini at the center
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2025
Headset first, glasses later
In three frames
SpareMarket trendsDec 2024

Another System Comes to the Headset

Google, Samsung and Qualcomm announced Android XR, an operating system for headsets and glasses built around Gemini, with Samsung's Project Moohan headset due in 2025.

Google made the announcement on December 12. It was an operating system. It was called Android XR.

It would run on headsets and on glasses. Samsung would build the first headset. They called it Project Moohan. Qualcomm made the chip, the Snapdragon XR2+ Gen 2. The headset would follow hands, eyes and voice, and it would show the room through its cameras.

Gemini sat at the center. You could talk to it. It could look at what you were looking at.

Developers got a preview of the tools that day. The headset would come in 2025. Glasses would come later. Google was testing prototype pairs with a small group of people.

Lynx could build devices for it. Sony could. XREAL could.

The first one would be Samsung's. It was a Thursday in December, and it was not for sale yet.

01January 2025
Original 3D illustration for The Warehouse Before the Warehouse
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1.8M
Real warehouse, real forklifts
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Mega digital twin at CES
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Virtual robots test layouts
In three frames
SpareDigital twinsJan 2025

The Warehouse Before the Warehouse

KION, the forklift and warehouse automation group, showed a digital twin of a robotic warehouse built with Accenture on NVIDIA's Mega Omniverse blueprint at CES on January 6, 2025.

It was a warehouse. It had forklifts that drove themselves. It had cameras in the ceiling and robots on the floor.

None of it was real.

KION showed it at CES in Las Vegas on January 6. KION makes forklifts and warehouse trucks. More than 1.8 million of its trucks were at work at the end of 2023. With Accenture, it had built a copy of a warehouse on NVIDIA's new Mega blueprint, a framework for digital twins of whole industrial sites.

In the copy, the company's own warehouse software handed out jobs. Move these goods from the buffer zone. Put them in storage. The robots that took the jobs were virtual too. They learned the floor. They learned what happens when demand changes and the shelves move.

Operators could try a new layout there. They could try more robots, or fewer people. Nothing stopped on the real floor while they tried.

Accenture built a screen that kept score. Throughput. Time to finish a task. Safety incidents. Errors.

Somewhere a real forklift waited for its orders.

Original 3D illustration for Siemens Hands Engineers a $4,750 Pair of Goggles
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$4,750
Sony headset for engineers
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Edit CAD models in 3D
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Design reviews, remote guests free
In three frames
WryDesignJan 2025

Siemens Hands Engineers a $4,750 Pair of Goggles

Siemens and Sony announced on January 7, 2025 that Sony's SRH-S1 headset and controllers would let engineers edit 3D models directly inside Siemens NX, priced at $4,750 and shipping in February.

Engineers have a long and honourable history of peering at things that are not there. For most of the last century they did it over drawing boards, squinting at elevations and trying to imagine how a gearbox might look if you could walk round the back of it. Then came CAD, which let them squint at a monitor instead. On January 7, Siemens and Sony proposed that they stop squinting altogether and simply put their heads inside the gearbox.

The vehicle for this is Sony's SRH-S1, a headset with 4K OLED microdisplays and a pair of controllers, one shaped like a ring and one like a pointer, which together sound less like engineering kit and more like props from a stage magician. The bundle costs $4,750, a figure I find oddly reassuring, because it is exactly the sort of number that makes a finance department ask for a second meeting, which is how you know a tool is serious.

With it comes NX Immersive Designer, which lets engineers work on 3D models directly in Siemens NX while wearing the headset, and even navigate menus by voice. A sibling, NX Immersive Collaborator, arrived later in January for design reviews, in the same room or from afar, and remote guests join for free. A third app, Immersive Explorer, works with any headset for more casual looking about.

Preorders opened at once and shipping was set for February. Somewhere a drawing board is leaning against a wall in a garage, wondering what it did wrong.

02February 2025
Original 3D illustration for HoloLens Walks Off the Battlefield
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$22B
HoloLens-based Army goggles
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Microsoft hands off program
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Anduril takes over
In three frames
GonzoSetbacksFeb 2025

HoloLens Walks Off the Battlefield

Microsoft said on February 11, 2025 that it planned to hand the Army's HoloLens-based IVAS headset program, worth up to $22 billion over ten years, to defense company Anduril.

I was standing at the counter of a machine shop in Long Island City on February 11, waiting on a quote for a steel bracket, the air thick with cutting oil and the radio playing classic rock too loud, when I read that Microsoft was walking away from the biggest headset contract on the planet, and I had to put the phone face down on the counter for a moment like it was hot. The Integrated Visual Augmentation System, a ten-year Army deal worth up to $22 billion and built on HoloLens 2, was going to Anduril, the defense outfit founded by the man who started Oculus, and Anduril would take over production, development and staffing while Microsoft backed off to supply the cloud through Azure. The machinist asked if I was all right. I was not all right. I was watching the flagship of industrial mixed reality turn around in the harbour. The history came at me like sparks off a grinder: the contract awarded in 2021, soldiers reporting discomfort and dizziness and nausea, the Army pausing fielding, the program split into versions, about 5,000 of the first model bought. The Register was already calling the HoloLens line discontinued. The Army still had to approve the handover, and on April 10 it did. My bracket came out of the saw, cut clean, the old way, and the machinist handed it over with a grin that seemed to know something.

Original 3D illustration for A Virtual Twin on the Table
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Product as a virtual twin
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$3,499
3DLive on Vision Pro
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390,000
Shared views, showrooms too
In three frames
SpareSalesFeb 2025

A Virtual Twin on the Table

Dassault Systèmes announced 3DLive, an Apple Vision Pro app that places 3DEXPERIENCE virtual twins in a real room, at its Houston forum on February 25, 2025, with enterprise release set for the summer.

Houston, February 25. Dassault Systèmes had its forum for industrial customers. It brought an app for the Apple Vision Pro. The app is called 3DLive.

The idea is simple. A product exists as a virtual twin on Dassault's 3DEXPERIENCE platform. Put on the headset and the twin is in the room with you. On the table. Others can look at it with you, at the same time.

Dassault said 3DEXPERIENCE has 390,000 customers. The headset costs $3,499. The app would come to enterprise customers in the summer.

The same day it released a second app, HomeByMe Reality. That one shows rooms and furniture. You can use it at home. You can use it in a store. You can use it in a showroom.

A showroom with nothing in it but people wearing headsets, looking at the same chair.

03March 2025
Original 3D illustration for Why Excavator Mechanics Need Waterproof Glasses
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Technician with hands full
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IP65
Helmet-mounted XR glasses
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Service desk sees the job
In three frames
WryRemote assistanceMar 2025

Why Excavator Mechanics Need Waterproof Glasses

Hitachi Construction Machinery, HMS and Hololight announced on March 17, 2025 a rugged, helmet-mounted XR smart glasses design that lets field technicians get live help from a service desk.

If you have ever tried to read an instruction manual while holding a spanner in one hand and a torch in your teeth, you will understand the problem Hitachi Construction Machinery set out to solve. Its field technicians service excavators and mining machines, often in mud, rain and the sort of dust that gets into sandwiches, and they had been juggling status reports, service manuals and parts catalogues on phones and tablets with hands that were, quite reasonably, already busy.

So on March 17, in Tokyo, the company announced a new design of XR smart glasses, developed with HMS and the German streaming specialist Hololight. The glasses clip onto a safety helmet and carry an IP65 rating, which in plain English means that dust cannot get in and a jet of water will not trouble them. I find this deeply admirable. I own an umbrella that cannot make the same claim.

The technician works with physical buttons and finger gestures while several virtual screens float in the space around him, streamed in by Hololight's technology. The camera sends what he sees back to a service desk, where someone with a clean desk and a hot coffee can offer advice, documents and data. Hitachi says the aim is faster jobs at a time when trained service people are in short supply.

The glasses were due to make their public debut at the bauma exhibition in Munich, April 7 to 13, a trade fair devoted to very large machines and, presumably, a great many very small screws.

Original 3D illustration for Jet Engines in the Break Room
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Skills shortage on the floor
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Engine twin delivered in AR
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Training across hundreds of sites
In three frames
GonzoTrainingMar 2025

Jet Engines in the Break Room

TeamViewer announced Frontline Spatial, an AR tool for industrial training built on interactive digital twins, ahead of Hannover Messe in late March 2025, citing GE Aerospace as a user.

The press release landed on March 26 and I was in the back seat of a cab crawling down the BQE in sleet, laptop balanced on my knees, the driver arguing with a radio host about the Mets, and I read it twice and then once more out loud, which the driver did not enjoy.

TeamViewer, the remote access company everybody's uncle has installed at least once, was walking into Hannover Messe with something called Frontline Spatial. Interactive digital twins of industrial equipment, delivered to technicians through augmented reality, for training and onboarding. Not slides. Not a video. The machine itself, floating in front of you, ready to be taken apart.

And the customer they put on stage was GE Aerospace, a joint customer with Siemens, which uses digital twins of its commercial jet engines to train aircraft technicians remotely across hundreds of locations. Jet engines. Hundreds of locations. I pictured a mechanic in a hangar somewhere pulling a turbine apart in midair with his bare hands while the coffee went cold beside him.

TeamViewer pitched it squarely at the skills shortage: learn remotely or on site, travel less, spend less. On March 31 its CEO, Oliver Steil, was booked on a panel at the Siemens booth with Tony Hemmelgarn, president and CEO of Siemens Digital Industries. TeamViewer's own booth would show a Formula One engine, because apparently a jet engine was not enough.

The cab hit a pothole. The laptop jumped. On the screen an exploded engine hung in the air, every bolt numbered, and for a second I could have sworn it moved.

04April 2025
Original 3D illustration for Sixteen Million for the Sorting Line
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Sorting jobs hard to fill
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30+
Vision-guided sorting arms
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$16M
Series A to grow fleet
In three frames
SpareMarket trendsApr 2025

Sixteen Million for the Sorting Line

Glacier, a startup that builds low-cost, vision-guided robot arms for recycling facilities, raised a $16 million Series A with participation from Amazon's Climate Pledge Fund, TechCrunch reported on April 28, 2025.

The belt moves. The trash comes down it. Someone has to pick the bottles out.

That someone does not stay. A typical recycling facility hires about five times a year for one sorting position. Five people for one place on the line.

Glacier builds robot arms for that place. They are cheap. They have cameras. They know more than 30 kinds of material. They work in San Francisco, Los Angeles, Chicago, Detroit, Phoenix and Seattle.

On April 28 the company said it had raised $16 million. Amazon's Climate Pledge Fund was among the investors. So was New Enterprise Associates.

A facility can buy the robots. It can lease them and own them later. Glacier will train its people and send spare parts. It will do the repairs itself if the facility would rather not. It also sells what the cameras learn about the waste.

The money is for more robots, in more cities.

The belt keeps moving.

Original 3D illustration for Blacksburg Lets Trainees Break a Substation
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Turner Street substation twin
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Trainees throw virtual switches
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Outages with no real risk
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WryResearchApr 2025

Blacksburg Lets Trainees Break a Substation

Virginia Tech researchers are building a VR training system tied to a digital twin of a real campus substation, letting new utility workers flip switches and stage outages safely, the university reported on April 29, 2025.

There is a substation on Turner Street in Blacksburg, Virginia, that keeps the lights on for a good part of Virginia Tech, and I would very much like to stress that nobody should go in there and start flipping switches to see what happens. Fortunately, nobody needs to. As the university reported on April 29, its researchers have built a copy.

The copy is a digital twin of the Virginia Tech Electric Service substation, linked to a virtual reality system. A trainee puts on a headset, walks around the yard, opens a switch or turns a knob, and watches the consequences ripple through the power system. They can make mistakes. They can stage a whole outage. And afterwards everyone in town can still make toast.

The project is led by Ali Mehrizi-Sani, a professor of electrical and computer engineering who directs the university's Power and Energy Center, working with the campus utility. The money comes from the Institute for Critical Technology and Applied Science, the Commonwealth Cyber Initiative and the National Science Foundation, and the VR side was built with help from a library group called ARIES. I like that last part very much. When I was at university, the library was mostly a place for falling asleep on a radiator.

The university is clear that the point is new line workers who can practise on the system without putting the real one, or real people, at risk. Somewhere in the virtual yard, presumably, a switch is still being thrown for the hundredth time, cheerfully, by someone who is not yet allowed near the real one.

05May 2025
Original 3D illustration for Twelve Seconds Off Every Robot Arm
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Taiwan lines simulated first
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12 sec
Robot arms tested virtually
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-67%
Pegatron defects fall
In three frames
GonzoDigital twinsMay 2025

Twelve Seconds Off Every Robot Arm

Taiwanese manufacturers including Foxconn, Wistron and Pegatron reported gains from NVIDIA Omniverse factory digital twins around Computex, according to an NVIDIA post published May 18, 2025.

It was past midnight on May 18 and I was at my kitchen table in Astoria with the overhead light buzzing and a pot of coffee that had gone from beverage to tar, scrolling through NVIDIA's Computex roundup, and the numbers kept coming at me like rivets from a gun until I had to stand up and walk a lap around the table to keep my heart where it belonged.

Foxconn was designing robot work cells, assembly lines and entire factory layouts inside its own digital twin platform, and running thermal simulations of its server rooms 150 times faster. Wistron simulated robotic arms before bolting a single one to the floor and shaved 12 seconds off each arm's assembly time on the line. Twelve seconds. Multiply that by a factory that never sleeps and you can hear the money falling out of the ceiling.

Pegatron said its visual AI agents had cut labor costs by 7 percent and assembly line defects by 67 percent. Techman Robot trained cobots in simulation at Volkswagen's Transparent Factory and cut programming time by 70 percent. TSMC, the chipmaker the whole planet leans on, was turning 2D designs into interactive 3D fab layouts and generating multilevel piping in seconds.

These are the companies' own numbers, reported through NVIDIA, and I wrote that down twice on the back of an electric bill. Then I looked at the bill. It was the only thing in the room nobody had simulated.

Original 3D illustration for The Glasses Learn the Manual
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M400
Vuzix M400 glasses
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AI reads the job
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70%
Accuracy, by their count
In three frames
SpareRemote assistanceMay 2025

The Glasses Learn the Manual

Vuzix and German startup Ramblr paired video-understanding AI with Vuzix M400 smart glasses to give frontline workers spoken, step-by-step guidance built from a company's own manuals and videos.

The press release went out on May 29. Two companies. One pair of glasses.

Vuzix made the glasses. The model was the M400. It had a small screen and a camera.

Ramblr made the software. It was a German company and it watched video. It tracked objects, actions, and where things were in relation to each other.

You fed it what the company already had. Manuals. Training videos. The way a job was supposed to go.

Then the worker put on the glasses and started the job. The glasses saw the job. The worker heard what came next, in plain language, and saw it on the small screen. Nobody had to stop and look anything up. When the job was done, the glasses could take the photos for the record.

The release gave one number. Seventy percent accuracy on the dynamic, context-based tasks.

It did not say how they measured it.

Seventy percent.

The other thirty were still the worker's.

06June 2025
Original 3D illustration for Fifty Factories, Copied by 2030
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100+
Schaeffler's global plants
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2030
Half in Omniverse twins
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Humanoids tested virtually first
In three frames
WryMarket trendsJun 2025

Fifty Factories, Copied by 2030

Schaeffler, the German motion technology company, said at NVIDIA's GTC Paris on June 17, 2025 that it aims to bring half of its more than 100 plants into NVIDIA Omniverse digital twins by 2030.

Schaeffler is one of those companies whose products you have almost certainly used today without giving them a moment's thought. It makes the bearings, motion parts and drive components that let things turn smoothly, and it does so in more than 100 plants. On June 17, at NVIDIA's GTC conference in Paris, it announced that it intends to build virtual copies of half of them.

That is roughly 50 factories, to be rebuilt in NVIDIA Omniverse by 2030, which gives the company five and a half years, or a little under six weeks per factory if you do them one after another without stopping for lunch. I have taken longer than six weeks to put up a bookshelf, and the bookshelf did not have a digital twin. It barely had screws.

The plan is to use the twins to simulate material properties and production processes and then improve them, to sharpen complex automated assembly with AI, and to try out newer arrivals, humanoid robots among them, in production settings before they wander onto a real shop floor. Schaeffler's chief operating officer, Andreas Schick, framed the whole thing as making value chains more efficient and more agile, which is what chief operating officers say, the way weather forecasters say changeable.

Somewhere in Germany, a bearing is spinning at a few thousand revolutions a minute, unaware that it is about to be cloned.

Original 3D illustration for Your Shampoo Bottle Is Being Watched
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40B
AI cameras over sorting lines
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Deepnest maps brand packaging
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$1B
Unilever and Amcor trial it
In three frames
GonzoMarketingJun 2025

Your Shampoo Bottle Is Being Watched

Greyparrot launched Deepnest in June 2025, a platform that gives consumer brands data from AI cameras at recycling facilities on how their packaging is sorted, recycled or lost.

Late June, and I was on a folding chair outside a materials recovery facility in New Jersey with a gas-station coffee and the sun coming down on the parking lot like a heat lamp in a diner, listening to the conveyors roar behind a steel wall, when I read about Deepnest and felt the hair go up on my arms.

Greyparrot has been hanging AI cameras over sorting lines for years. Its Analyzer systems now look at more than 40 billion waste objects a year across more than 20 countries. Every bottle, every tray, every crushed carton, seen and logged. Deepnest takes all that and hands it to the brands. Which of your bottles got sorted. Which got recycled. Which went to the landfill, broken down by material, product type and region. Then it tells you how to redesign the thing: shape, colour, material.

Unilever and Amcor are trialling it. Asahi Beverages has Analyzers running at its Australian PET recycling plant, a joint venture with Coca-Cola Europacific Partners. Greyparrot says it already spots $1 billion worth of recyclables in the streams it watches and reckons a global rollout could uncover up to $100 billion a year by 2040. An estimate, yes. A big, glittering, sun-struck estimate.

The marketing department used to learn about its packaging from focus groups. Now it can learn from the garbage. I finished the coffee, looked at the empty cup, and turned it so the logo faced away from the building.

07July 2025
Original 3D illustration for My Hands Belong to a Stranger in Göppingen
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Frontline worker, smart glasses
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660,000
Remote expert guides the fix
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25%
Training time cut
In three frames
GonzoRemote assistanceJul 2025

My Hands Belong to a Stranger in Göppingen

TeamViewer said on July 30, 2025 that analyst firm PAC had named it the only best-in-class vendor for connected worker platforms in its European RADAR report, for the second year running.

I was sitting on an overturned milk crate behind a print shop in Long Island City, eating a gas-station sandwich in the heat, when the press release came in from Göppingen, a German town I could not have found on a map with a gun to my head. TeamViewer had been named the only best-in-class vendor in PAC’s European RADAR for connected worker platforms. Second year in a row. The analyst said the company was growing faster than the market and grabbing share.

Connected worker. Say it slowly and it sounds like a horror film. Here is what it means. A technician on a factory floor puts on smart glasses, or picks up a phone, and a remote expert somewhere else sees what he sees and draws arrows on the machine in front of him. Step-by-step workflows float in his eyeline. TeamViewer Frontline plugs into SAP and Siemens systems, and a module called Frontline Upskill trains technicians on 3D models of engines and aircraft parts. There is AI now too: live multilingual subtitles, and workflows generated straight out of a PDF manual.

The numbers came at me like hail on a tin roof. Volvo Group, picking quality up 25% at a Sydney distribution center. Vandemoortele, training time for temporary workers down 25% across six warehouse sites. Around 660,000 customers. Around €671 million in revenue in 2024.

I finished the sandwich and looked at my own two hands for a long time, wondering whose instructions they would be following next year.

Original 3D illustration for Panorama, Then Mesh
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Text or image goes in
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360
Panorama rebuilt as mesh
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Free
Open, commercial use allowed
In three frames
SpareDesignJul 2025

Panorama, Then Mesh

Tencent released HunyuanWorld 1.0 on July 27, 2025, an open model that turns text or images into explorable 3D environments and is licensed for commercial use.

Tencent put it out on the last Sunday of July.

You type a sentence. Or you give it a picture. It makes a world.

First it draws a 360-degree panorama. Then it takes the panorama apart. Then it builds it back as a layered 3D mesh you can walk through in real time.

It runs on the Flux image model. It can be adapted to others, Stable Diffusion among them.

It is free. The code is on GitHub and Hugging Face. The license allows commercial use. There is a web version for those without the machines to run it.

Tencent did not say who it was for. It said games. It said virtual experiences.

Somewhere a designer has a plant to lay out. A hall. A floor with room for a shredder and a belt and a baler. She has drawn that floor by hand before. She has drawn it many times.

08August 2025
Original 3D illustration for How Many Fuzzy Dots Does It Take to Make a Factory?
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Capture a real space
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Splats inside Omniverse
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Robots train in the twin
In three frames
WryDigital twinsAug 2025

How Many Fuzzy Dots Does It Take to Make a Factory?

At SIGGRAPH in August 2025, NVIDIA brought ray-traced 3D Gaussian splatting to Omniverse through new NuRec libraries and released Isaac Sim 5.0 and the Cosmos Reason model for robotics and industrial simulation.

Gaussian splatting is one of those technologies whose name sounds like something a toddler does with yogurt. In fact it is a way of rebuilding real places in 3D out of millions of soft, overlapping blobs, each with a colour and a shape, so that from a little distance the blobs add up to a convincing room. Up close it looks like a pointillist painting that has been left out in the rain. From a few steps back, it looks like your loading dock.

At SIGGRAPH in August, NVIDIA announced new NuRec libraries and AI models that bring ray-traced 3D Gaussian splatting into Omniverse RTX, its platform for industrial simulation and digital twins. NuRec rendering also arrived in Isaac Sim 5.0, the company’s robot simulator, which went up on GitHub alongside Isaac Lab 2.2. The idea, put plainly, is that a reconstruction of a real space can now sit inside the same simulation where robots are trained and tested.

There was more. A model called Cosmos Reason, with 7 billion parameters, aimed at helping robots plan and at analysing video. A distilled version of Cosmos Transfer that cuts its process from 70 steps to one, which is the sort of efficiency gain I have only ever achieved by skipping the instructions entirely. NVIDIA also said its Cosmos models had been downloaded more than 2 million times.

I find that figure delightful. Two million downloads of a world model, and I still cannot get my printer to recognise the laptop sitting next to it.

Original 3D illustration for The Robots Have Reached Perth and They Do Not Blink
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Mixed recyclables on the belt
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90%
Vision AI arm picks
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Perth
First deployment abroad, Perth
In three frames
GonzoMarket trendsAug 2025

The Robots Have Reached Perth and They Do Not Blink

Veolia added EverestLabs’ AI recycling robots to a materials recovery facility in Perth, Australia, the startup’s first international deployment, according to an August 28, 2025 announcement.

The news hit me at four in the morning in a 24-hour laundromat on Myrtle Avenue, fluorescent tubes buzzing like wasps in a jar, my shirts going around and around behind the glass, and I swear the dryer slowed down to listen. EverestLabs, out of Fremont, California, had shipped its AI recycling robots to the other side of the planet. Veolia had put them on the line at one of its material recovery facilities in Perth. First deployment of its kind in the region. First time the company had gone international.

Picture the belt. A river of crushed cartons and bottles and things nobody can name, roaring past at speed. Over it hangs a robotic cell with vision AI that scans every object, decides what it is, and sends an arm down to snatch the good stuff off the conveyor. EverestLabs claims a 90% pick success rate and two to three times the speed of a human sorter. The cells install in hours, no retrofit, and they are watched around the clock from a remote operations center, which means somebody, somewhere, is staring at Perth’s garbage right now.

Veolia’s pitch is fewer people standing in the hazardous sorting zones. Fair. Those zones are no place for a body. The machine has no lungs to worry about.

My dryer buzzed. I pulled out the shirts, still warm, and folded them very carefully, very fast, in case anyone was timing me.

09September 2025
Original 3D illustration for Practice on the Real Machine
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New hire at the machine
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2020
AR steps over real parts
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82%
Reported onboarding time drop
In three frames
SpareTrainingSep 2025

Practice on the Real Machine

Augmentir added an augmented reality module to its connected worker platform on September 23, 2025, aimed at onboarding, training and guidance for complex or infrequent tasks in manufacturing.

The announcement came out of Horsham, Pennsylvania, on September 23. Augmentir makes software for people who work on factory floors. Now it had added augmented reality.

The idea is simple. A new hire stands in front of the real equipment. The instructions appear on top of it. She practices on the machine she will run, not on a picture of it. When a job comes along that nobody has done in months, the steps are there again, laid over the parts.

The AR module plugs into the rest of the platform and its AI agents. The AI shapes what the guidance shows. The company had built its first mobile AR prototypes in 2020. It waited five years to sell it.

Augmentir said AR earns its keep in training, in onboarding, in the first time a task is done. Not every day. The first time.

The release listed results its customers had reported from the platform as a whole, not from AR alone. Onboarding time down 82%. Downtime down 27%. Safety incidents down 21%. Colgate-Palmolive was on the customer list. So was Mondelez. So was AkzoNobel.

The first time.

Original 3D illustration for A Recycling Robot Buys the Building It Lives In
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Bagged trash in Portsmouth
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AMP buys RDS operations
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WryMarket trendsSep 2025

A Recycling Robot Buys the Building It Lives In

AMP, the AI waste sorting company, completed its purchase of RDS of Virginia’s Portsmouth operations in late September 2025, including a single-stream recycling facility it plans to expand.

There is a particular kind of tenant who loves a flat so much that one day they simply buy it from the landlord. I have never been that tenant. I once lived in a basement in Leeds where the hot water arrived with the punctuality of a comet. But AMP, the AI sorting company, appears to have done exactly this in Portsmouth, Virginia.

Since late 2023, AMP’s system, called AMP ONE, had been running at an RDS of Virginia facility in Portsmouth. It takes ordinary bagged household trash, the kind nobody has bothered to sort, and pulls the recyclables and the organics out of it, at up to 150 tons a day. In late September AMP announced it had completed its purchase of RDS’s Portsmouth operations, including a single-stream recycling facility that it intends to expand.

One hundred and fifty tons is worth dwelling on. That is roughly the weight of a blue whale, sorted, every day, by a machine that does not need a tea break. I cannot sort my own sock drawer at that rate, and my sock drawer is mostly one sock.

AMP’s chief executive, Tim Stuart, said the company would keep looking at acquisitions that let its systems handle more tonnage, and described Portsmouth as a model other municipalities could copy. The landlord, presumably, has moved on to other basements.

10October 2025
Original 3D illustration for 242,287 Square Feet of Texas That Exists Twice
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242,287
Factory-scale twin blueprint
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Drag-and-drop robot twins
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Announced US production investment
In three frames
GonzoDigital twinsOct 2025

242,287 Square Feet of Texas That Exists Twice

NVIDIA expanded its Mega Omniverse blueprint for factory-scale digital twins on October 28, 2025, with Siemens, Foxconn, Caterpillar and Toyota among the manufacturers building on it.

I watched it from a folding chair in a friend’s machine shop in Red Hook, the air thick with cutting oil, a lathe winding down in the corner like an old dog settling, and a cold coffee sweating on the workbench next to a box of bolts. NVIDIA was in Washington, D.C., for its GTC conference, and on October 28 it said its Mega blueprint, built for simulating robot fleets, would now design and simulate whole factories as digital twins.

Then came the parade. Siemens is the first to build digital twin software that supports it, in beta, headed for its Xcelerator platform. FANUC and Foxconn Fii are offering OpenUSD twins of their robots, so a planner can drag a robot arm into a virtual factory like a chess piece. Foxconn is using Omniverse to design a 242,287-square-foot plant in Houston that will build NVIDIA’s AI systems. Caterpillar is twinning its factories and supply chains for predictive maintenance and scheduling. Toyota is building a twin of its Georgetown, Kentucky plant to test automation before anyone moves a bolt.

Over all of it hung a number: $1.2 trillion in announced 2025 investment in US production capacity. My friend switched off the lathe. The shop went still. Somewhere on a server in the dark, a copy of this room was probably already being drawn, every bolt in the box, every drip on the bench, and I suddenly wanted very badly to know which one of us was the original.

Original 3D illustration for Over the Hard Hat
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Fits over a hard hat
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40%
Voice-first Ari OS
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Remote expert sees the job
In three frames
SpareRemote assistanceOct 2025

Over the Hard Hat

RealWear launched the 179-gram Arc 3 headset for frontline workers in late October 2025, together with a voice-first operating system called Ari OS and a yearly subscription in place of an upfront purchase.

RealWear makes headsets for people who work with their hands. It launched a new one at the end of October. The Arc 3.

It weighs 179 grams. It sits over a helmet, a hard hat, safety glasses. There is a see-through display. RealWear says it shows 40% more detail than other headsets. There are two cameras, so the expert on the other end of the call can see what the worker sees.

You talk to it. The new software is called Ari OS. You ask in plain words and it makes the call, takes the photo, changes the setting. No list of fixed commands to learn. RealWear will put it on its older headsets too, and license it to other makers.

You do not buy the headset. You pay by the year. Repairs are covered. Replacements are covered. Upgrades are covered.

A man stands under a conveyor with both hands on a bearing housing. He says what he needs. Someone far away answers.

11November 2025
Original 3D illustration for Rimini, Where the Rubbish Gets the Red Carpet
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100,000
Ecomondo opens in Rimini
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Hyperspectral AI sorts textiles
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40
Lines for glass, e-waste
In three frames
WrySalesNov 2025

Rimini, Where the Rubbish Gets the Red Carpet

More than 100,000 visitors attended Ecomondo 2025 in Rimini from November 4 to 7, where Spanish firm PICVISA showed AI and hyperspectral sorting machines for textiles, glass and e-waste.

Rimini is best known as a beach resort, the sort of place where Italians go in August to lie in neat rows under umbrellas arranged with military precision. Every November, however, it hosts Ecomondo, a trade fair for the green and circular economy, and the umbrellas are replaced by optical sorters, balers and people in lanyards discussing polymer recovery over very small coffees.

The 2025 edition, the 28th, ran from November 4 to 7 at the Rimini Expo Centre. More than 100,000 visitors came, there were over 200 events in the conference rooms, and 40 start-ups took part. That is a remarkable number of people to gather in one place to look at machines that look at rubbish.

Among the exhibitors was PICVISA, a Spanish company that builds sorting machines using artificial vision, robotics and AI. Its textile sorter, ECOSORT TEXTILE, combines hyperspectral imaging with AI and now has robotic feeding. The company pointed to Lipor in Portugal as the first automatic textile sorting plant, to a turnkey glass project in Brazil whose AI spots dark or labelled glass, and to new lines in the United States for things such as shoe soles and shredded electronic waste. It also showed an optical line, built with Eldan Recycling, for cables, e-waste and metals.

I have always liked the idea that somewhere a machine is looking very carefully at an old shoe sole and making a considered decision about its future. It is more thought than I give most of my shoes.

A trade show remains the one place a buyer can stand next to a machine the size of a minibus. That is a stubborn fact for anyone selling one, and an argument for bringing a 3D version that fits in a suitcase.

Original 3D illustration for Microsoft Walks Out of the Room and Leaves the Lights On
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2018
Mixed reality guides on the floor
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Sales and renewals end
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2026
Retirement date set
In three frames
GonzoSetbacksNov 2025

Microsoft Walks Out of the Room and Leaves the Lights On

Microsoft stopped selling and renewing Dynamics 365 Guides and Remote Assist on November 1, 2025, ahead of retiring both mixed reality apps on December 31, 2026.

November 1. A Saturday. I was in the passenger seat of a borrowed pickup on the Gowanus Expressway, rain smearing the windshield, the wipers losing the fight, a paper cup of coffee wedged between my knees, when a field engineer I know called to tell me the door had closed. As of that day, nobody could buy or renew Dynamics 365 Guides or Dynamics 365 Remote Assist. Microsoft’s mixed reality workhorses. The step-by-step holographic instructions. The calls where an expert three time zones away could see through a technician’s headset and point at the right valve.

Remote Assist had been around since September 2018. Now both apps have a date with the end: December 31, 2026, when the security updates stop. Existing subscriptions keep working until then. After that you are running unpatched software on a factory floor, which is like leaving the loading dock door propped open with a brick and a sign that says welcome. Microsoft’s advice to customers is to look at partner products in its marketplace. In October 2024 it had already said there were no plans for a new HoloLens.

The engineer on the phone had trained half a plant on those headsets. He did not sound angry. He sounded like a man reading the small print on a lease. The rain got harder. A truck passed us throwing up a wall of grey water, and for a second the whole highway disappeared, and then it came back, exactly the same, except it didn’t feel like it.

12December 2025
Original 3D illustration for Forty Picks a Minute
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40
Hand sorting on the line
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Cameras and air jets sort
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Landfill gains decades
In three frames
SparePolicyDec 2025

Forty Picks a Minute

A December 11, 2025 Marketplace report on AMP’s AI air-jet sorting described a 20-year deal with eight Virginia communities to divert half their waste from landfill and a Colorado facility backed by producer-pays funding.

A person on a sorting line makes about 40 picks a minute.

The machine makes thousands.

Cameras take pictures of the trash as it goes by. A computer that has seen millions of pictures of trash says what each thing is. Air jets push it where it belongs. In the demonstration, number one plastics went one way. Milk jugs went the other.

In southeastern Virginia, eight communities signed with AMP for 20 years. Half of their waste would stay out of the landfill. Thirty percent organics. Twenty percent recyclables. The area recycled about 7% before.

The landfill was going to be full by 2060. The deal is expected to give it about 35 more years.

In Colorado, the state’s extended producer responsibility program, which makes the companies that sell packaging help pay for it, will help fund a new facility near Denver. It will use AMP’s machines. It opens next year.

Across the country, about 20% of recyclable material in household waste gets recycled.

Forty picks a minute. A person can only reach so far.

Original 3D illustration for Is Meta Losing Interest in the Headset Business?
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Headsets in training rooms
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30%
Budget cut under consideration
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2027
Phoenix glasses slip a year
In three frames
WrySetbacksDec 2025

Is Meta Losing Interest in the Headset Business?

Meta was reported in early December 2025 to be weighing a metaverse budget cut of up to 30% and to have pushed its next mixed reality glasses, codenamed Phoenix, from 2026 to 2027.

The first week of December brought Meta two pieces of news, in the way that a cat brings you two pieces of something you would rather not examine closely.

On December 4, TechCrunch passed along a Bloomberg report that Meta executives were considering cutting the budget for the metaverse division by up to 30%, touching Horizon Worlds and the VR hardware, with layoffs likely. Nothing had been decided. Meta’s shares rose, which tells you roughly how investors felt about the metaverse. Two days later, citing memos seen by Business Insider, TechCrunch reported that a pair of mixed reality glasses codenamed Phoenix, said to resemble Apple’s Vision Pro and to run off a puck-like power pack, had slipped from the second half of 2026 to the first half of 2027. Zuckerberg had reportedly told staff to take more time and get it right.

I have a soft spot for codenames. Phoenix is a magnificent one, a bird famous for bursting into flames and rising again, which is a brave thing to name a product after in a division reportedly facing a 30% haircut. The phoenix, as I understand the legend, also takes about five hundred years between appearances, so a delay of a few months is, by mythological standards, fairly brisk.

Meanwhile, in training rooms all over the industrial world, there are shelves of headsets running safety modules and maintenance walkthroughs, charging in neat rows, waiting for news from Menlo Park.

01January 2026
Original 3D illustration for PepsiCo Rehearses Its Factories Before Touching a Bolt
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Plants rebuilt as 3D twins
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90%
Issues caught before changes
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20%
Throughput up on first deployment
In three frames
WryDigital twinsJan 2026

PepsiCo Rehearses Its Factories Before Touching a Bolt

Siemens launched Digital Twin Composer at CES 2026, and PepsiCo reported a 20% throughput gain from using it to model upgrades at US plants and warehouses.

There is a long tradition in my family of assembling flat-pack furniture without reading the instructions, then reading the instructions, then going to buy a different wardrobe. PepsiCo, it turns out, has taken the opposite approach to its factories.

At CES in Las Vegas in early January, Siemens unveiled Digital Twin Composer, its headline launch for the show. The software stitches together Siemens' own digital twin tools, simulation built on NVIDIA Omniverse libraries and live engineering data, so a company can build a 3D model of a product, a process or a whole plant and then scrub forward through time to see what a change will do. It is due on the Siemens Xcelerator Marketplace in mid-2026.

PepsiCo has been using it to turn selected US manufacturing and warehouse sites into 3D twins, with machines, conveyors and the paths operators walk all simulated before anyone picks up a spanner. The company's own figures are the sort you would normally expect from a man selling miracle tonic at a county fair: up to 90% of potential issues caught before physical changes, a 20% throughput increase on the first deployment, and capital spending down 10 to 15%. Plans are to scale it globally.

In the same announcement, Siemens said it was bringing its industrial AI to Meta's Ray-Ban AI glasses, to whisper guidance and safety notes into the ears of shop floor workers.

Somewhere, I imagine, a wardrobe in a Siemens simulation is being assembled perfectly on the first try.

Original 3D illustration for Yellow Iron Learns to Think in the Desert
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Factory twins on Omniverse
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five
Autonomous machines previewed
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Data behind the assistant
In three frames
GonzoDesignJan 2026

Yellow Iron Learns to Think in the Desert

Caterpillar used CES 2026 to describe factory digital twins built on NVIDIA Omniverse and to preview five autonomous construction machines running NVIDIA AI.

Las Vegas, January 8, and I am standing in a convention hall the size of a small weather system with a paper cup of coffee that tastes of burnt cardboard and ambition, staring up at a Caterpillar machine so large its shadow has its own postcode. Somebody near me says it can drive itself. Somebody else laughs nervously. I do not laugh. I write it down.

Here is what Caterpillar actually said, and I checked it twice. It is building digital twins of its own factories on NVIDIA Omniverse and OpenUSD, virtual copies where engineers design and tune production processes before a single thing moves on the real floor. It previewed five autonomous construction machines, drawing on three decades of driverless mining work. Future machines will carry NVIDIA's Jetson Thor for real-time AI, for autonomy and for nudging human operators with safety alerts.

The numbers came at me like hail. A Cat AI Assistant sitting on a data platform called Helios holding more than 16 petabytes. Off-board features from Q1 2026, in-cab ones in final validation. Thirty billion dollars in R&D over two decades. Digital and technology spending to rise 2.5 times by 2030. A $25 million prize over five years for workforce education.

I called my editor from the parking lot. The sun was setting purple over the Strip, and somewhere in a server rack a whole Caterpillar factory was being rebuilt, line by line, in a world nobody can stand in. She asked if I was all right. A bulldozer the color of a school bus rolled past the window of my rental car with nobody in the seat.

02February 2026
Original 3D illustration for Glasses in a Box
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Technician, both hands busy
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M400
Remote Assist kit ships
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Teams
Expert guides over Teams
In three frames
SpareRemote assistanceFeb 2026

Glasses in a Box

Vuzix launched Vuzix Solutions, ruggedized smart glasses kits for frontline workers, starting with a Remote Assist kit that runs Microsoft Teams and Zoom natively.

A machine stops in a plant far from anyone who knows it well.

The technician has a wrench in one hand and a flashlight in the other. There is no hand left for a phone.

On February 18 Vuzix put out a box for that man. Vuzix Solutions. Rugged kits. Smart glasses with the software already loaded.

The first kit is Remote Assist. It uses the LX1 or the M400. Microsoft Teams and Zoom run on the glasses natively. Calls are handled hands-free.

It went on sale through the Vuzix website and resellers. Field service. Logistics. Manufacturing. Maintenance. Vuzix said more kits for other jobs would follow in the coming months.

The expert sees what the technician sees. The technician keeps both hands on the machine.

The machine starts again.

Original 3D illustration for Who Decides What a Scanned Factory Looks Like?
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Plant floor captured as splats
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glTF
glTF release candidate published
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Q2
Ratification expected Q2
In three frames
WryPolicyFeb 2026

Who Decides What a Scanned Factory Looks Like?

The Khronos Group released KHR_gaussian_splatting, a proposed glTF standard for storing Gaussian splat captures, as a release candidate on February 3, 2026.

A Gaussian splat, for the uninitiated, is what you get when you photograph a room from every angle and a computer rebuilds it as millions of tiny, soft, coloured blobs. It looks astonishingly real from a distance and, close up, like a pointillist painting that has been left out in the rain. For years the only trouble was that every program stored these blobs its own way, so a scan of a plant floor made in one tool could arrive in another as a puzzled shrug.

On February 3 the Khronos Group, the standards body behind glTF, the common file format for 3D, published a release candidate called KHR_gaussian_splatting. It tells software how to store each splat's position, orientation, scale, colour and opacity, and how to draw them in place of the usual triangles. A viewer that cannot render splats may show plain points instead, which is the file-format equivalent of a polite nod.

The contributor list reads like a guest book for people who measure things for a living: Autodesk, Cesium and Bentley Systems, Esri, Huawei, Niantic Spatial, NVIDIA and XGRIDS. Feedback was invited on GitHub, with ratification expected in Q2 2026.

For anyone who sells machinery by showing it standing in a customer's actual hall, a scan that opens everywhere is worth more than a scan that merely looks lovely.

03March 2026
Original 3D illustration for Strap In, Kid, the Dozer Is in Your Head
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$100,000
Old seated simulators
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Portable XR training debuts
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$4,000
Single-headset bundle
In three frames
GonzoTrainingMar 2026

Strap In, Kid, the Dozer Is in Your Head

John Deere introduced a portable Extended Reality Training System for its 650 P-Tier dozer and 210 P-Tier excavator at CONEXPO-CON/AGG 2026 in Las Vegas.

Silver Lot at CONEXPO, Las Vegas, March, wind whipping grit off the desert into my teeth, and a Deere rep hands me a headset and points at a folding chair like it is the electric throne, and I sit, and the parking lot vanishes, and I am in the cab of a 650 P-Tier dozer with a blade the width of a garage door and dirt rolling toward me like a brown tide, and my hands are sweating on controllers that are not levers but my brain insists they are levers, and the rep is saying something about augmented and virtual reality in the same system, operator lessons and maintenance lessons and even sales training, and I am pushing dirt, actual imaginary dirt, and the 210 P-Tier excavator is waiting for me after this one, and the hardware is just a Meta Quest 3 or a Pico 4 Ultra Enterprise, the kind of thing you could carry into a dealership or a classroom or a jobsite trailer under one arm, and later I will read in Equipment World that the single-headset bundle runs about $4,000 with renewals near $2,600 while the old seated simulators cost something like $85,000 to $100,000, and I will sit down hard on a curb doing that arithmetic, but right now the rep taps my shoulder, my time is up, there is a line of men in hi-vis behind me, and I take the headset off and the sun is enormous and the real dozer on the stand looks at me like it knows.

Original 3D illustration for First the Model, Then the Concrete
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AI factory twin before construction
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Seventeen partners sign on
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Claimed compute gain from cooling
In three frames
SpareDigital twinsMar 2026

First the Model, Then the Concrete

Nvidia made its Omniverse DSX Blueprint generally available at GTC, letting engineers simulate an AI factory's power, cooling and operations before construction.

There is a field in West Virginia. Grass. Fence posts. A road. Wind.

Nscale and Caterpillar plan a multi-gigawatt AI factory there.

On March 16, at GTC in San Jose, Nvidia made its Omniverse DSX Blueprint generally available. A digital twin of the whole plant. Power. Cooling. Networking. Operations. Layouts, heat, policies, all in one model.

Engineers test it first. Then they build.

Partners signed on. 17 of them. Thirteen from industry, four from energy. Siemens. Schneider Electric. Dassault Systèmes. Vertiv. Trane. GE Vernova. Hitachi.

Phaidra said its cooling work could add about 10% more compute.

More than 200 gigawatts of US projects wait in line for power.

The field waits too.

04April 2026
Original 3D illustration for Twenty-Six Volunteers, One Robot and a Desk Stand
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Volunteers trained two ways
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VR group versus video
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0.7
VR errors a month later
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WryResearchApr 2026

Twenty-Six Volunteers, One Robot and a Desk Stand

A University of Salerno study comparing VR and video training for a cobot assembly task found both groups improved, with VR trainees making fewer errors a month later in a small, non-significant sample.

Somewhere in the Department of Industrial Engineering at the University of Salerno there is, I like to think, a cupboard full of slightly over-assembled PC desk stands. They are the by-products of a study published in Applied Sciences on April 28, in which 26 volunteers were taught to build one alongside a UR3 collaborative robot arm.

Half learned in VR, wearing a Meta Quest 2 and practising in a Unity 3D copy of the workstation. The other half watched a single instructional video, the way most of us learned to bleed a radiator. Then everyone built the real thing with the real robot, three times over.

Straight afterwards there was no meaningful difference: around four minutes each, very few mistakes. The interesting bit came about a month later, when six people from each group returned. The VR group's average errors had fallen from 2.5 to 0.7, a drop the authors found significant, and on the third repetition they averaged 0.3 errors against 2.5 for the video group. The video group, mind you, was faster, and none of the head-to-head gaps were statistically conclusive.

Six people per group is roughly the size of a pub quiz team, and the authors call their error findings preliminary, which is the scholarly way of saying please do not put this on a banner. Still, it is a tidy little hint that practice in a headset sticks.

Nobody has said what happened to the desk stands.

Original 3D illustration for The Robot Arms of London Get New Owners
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Mixed recyclables on the belt
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CP Group takes majority stake
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12%
Claimed sorting accuracy gain
In three frames
GonzoMarket trendsApr 2026

The Robot Arms of London Get New Owners

CP Group, a San Diego builder of material recovery facilities, acquired a majority stake in Recycleye, the London maker of AI vision sorting systems paired with FANUC robots.

I got the news on April 16 sitting on an upturned crate behind a recycling plant in New Jersey, where I had gone for reasons that seemed sound at the time, a cold coffee going greasy in my hand and the smell of wet cardboard climbing into my sinuses like a burglar.

Inside, the belt roared. Bottles, cans, cartons, a single child's boot, all of it pouring past at a speed that makes your eyes ache.

And the headline on my phone: CP Group, the San Diego outfit that designs, builds and integrates whole material recovery facilities, had bought a majority stake in Recycleye.

Recycleye. Founded in London in 2019 with four people. Its machines bolt FANUC LR Mate six-axis arms to its own AI vision, cameras that stare into the torrent and pick out the plastic from the paper with the cold patience of a heron. The company claims sorting accuracy up to 12% better and line output up to 10% higher. FANUC has backed it from the early days and gave it an innovation award in 2024.

Now the people who build the whole plant own the eyes and the hands.

I watched the belt for a long time. The boot came round again. Nobody picked it. Not yet.

05May 2026
Original 3D illustration for A Sorter Learns the Copper Meatball
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Mixed scrap on the line
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New deep learning sorting apps
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98%
Beverage can purity
In three frames
SpareDesignMay 2026

A Sorter Learns the Copper Meatball

TOMRA introduced new deep learning sorting applications and an AI waste-analysis platform at IFAT 2026, and raised its stake in PolyPerception to 51%.

Scrap comes down the line. Steel. Copper wound around steel. Cans. Trays.

In May, at IFAT, TOMRA showed new deep learning applications for its GAINnext sorters.

One tells food-grade PET trays apart by shape and use. TOMRA put purity above 95%.

One finds the copper meatballs, copper and steel fused together, and pulls them out. Rebar-grade scrap becomes premium furnace feed.

One sorts used beverage cans. Up to 33 times the throughput of hands. Purity 98% or higher.

TOMRA also took its stake in PolyPerception to 51%. Their Waste Analyzer now answers questions in plain language. It writes quality reports. It sets alerts. Show it a battery and it finds other things that look like batteries, without new training.

The cans keep coming. The machine keeps looking.

Original 3D illustration for Spectacles for Everyone Except, So Far, the Night Shift
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May 19
Google I/O keynote
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Android XR glasses shown
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Shop floor audio guidance next
In three frames
WryMarket trendsMay 2026

Spectacles for Everyone Except, So Far, the Night Shift

Google and Samsung showed their first Android XR smart glasses at Google I/O on May 19, 2026, and Xreal said its Project Aura glasses would go on sale before year end.

The history of computers you wear on your face is long, earnest and mostly embarrassing, rather like the history of the moustache. So I tuned in to Google I/O on May 19 with the mild dread of a man watching a relative take the microphone at a wedding.

It went better than feared. Google and Samsung showed their first Android XR glasses, with audio models due in fall 2026 in select markets and frames from Gentle Monster and Warby Parker. These ones talk to you through Gemini, offering directions, messages and live translation of signs and menus. Glasses with a display in your view come later, with no date, name, price or battery life announced, which leaves a good deal to the imagination.

Xreal, meanwhile, brought Project Aura: wired glasses with optical see-through OLED displays and a 70-degree field of view, promised for sale before the end of 2026. Google and Xreal also opened a developer programme lending early hardware to selected builders.

None of this was pitched at the factory floor. But I could not help remembering that back in January, Siemens said it would bring its industrial AI to Meta's Ray-Ban glasses, audio first, murmuring troubleshooting steps and safety notes into the ears of shop floor workers. The consumer world spent May arriving, with great ceremony, at roughly the place a maker of motors and switchgear had pencilled in over the winter.

I find that pleasing, in the way it is pleasing when the tortoise turns out to own a car.

06June 2026
Original 3D illustration for Bad Signal, Clear Picture
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Technician on weak signal
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On-device AI sharpens video
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June 3
Expert sees the part
In three frames
SpareRemote assistanceJun 2026

Bad Signal, Clear Picture

TeamViewer said on June 3, 2026, that it is adding Microsoft’s on-device Video Super Resolution to Assist AR, its remote assistance tool for frontline technicians.

A technician stands at a machine. The signal is weak. Somewhere else an expert watches the video and cannot make out the part.

This is the old problem.

On June 3, TeamViewer said it would work with Microsoft on it. Assist AR, the remote assistance tool in its Frontline suite, would use Microsoft’s Windows AI API for Video Super Resolution. The model runs on the expert’s own computer. It rebuilds the incoming video and sharpens it as it arrives.

TeamViewer said this means clearer pictures on unstable mobile connections, fewer artifacts, and less wasted bandwidth. It gave no numbers.

The feature was in closed beta. General availability was planned within weeks, on Copilot+ PCs. Demos were set for Microsoft Build in San Francisco, June 2 and 3.

The company says it has more than 620,000 customers.

The technician still stands at the machine. The bolt is still stuck. Now the expert can see which one.

Original 3D illustration for A Steel Beam Gets a Second Opinion
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4 days
AWE USA in Long Beach
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1.5 mm
AR checks steel before welding
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−75%
Fabrication errors fall
In three frames
WryDesignJun 2026

A Steel Beam Gets a Second Opinion

Eterio Realities' FabStation, an AR tool that overlays 3D models on structural steel before welding, won Best Enterprise Solution at the AWE USA 2026 Auggie Awards in Long Beach.

In June the augmented reality industry gathered in Long Beach, California, for four days, and as usual the headlines went to the newest glasses. This year that meant Snap. I have nothing against Snap. But the award I keep thinking about went to something much closer to a welding table.

At the Auggie Awards on June 17, the prize for Best Enterprise Solution went to FabStation, made by Eterio Realities. It lays a 3D model over a real piece of structural steel, so the fabricator can see where every plate and bracket is meant to go before anyone strikes an arc. Afterwards it checks the finished assembly against the model.

The company says it is accurate to 1.5 millimeters, about the thickness of two credit cards stacked, and that customers have seen fabrication errors fall by 75 percent. It claims more than 230 customers in more than 30 countries. I have tried to imagine 230 steel shops agreeing on anything at all, and I can't manage it.

There was a new category this year too, Best Reality Capture, won by Cintoo for streaming enormous laser scans so a team can walk a plant at full size or hold it in front of them like a model railway.

Snap got the headlines. The steel got the trophy.

07July 2026
Original 3D illustration for I Strapped On the Warehouse and Waited for Glory
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100
100 trainees, two methods
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321.56
VR picking times barely differ
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4.46
Confidence rises anyway
In three frames
GonzoTrainingJul 2026

I Strapped On the Warehouse and Waited for Glory

A controlled study of 100 trainees, published online July 15, 2026, found VR order-picking training on Meta Quest 3 made people more confident but did not significantly beat a written guide on speed or errors.

I read the paper at a folding table in a borrowed office in Queens, the air conditioner wheezing like an old forklift, a cardboard cup of bodega coffee sweating rings onto page nine, and I was ready, I mean truly braced, for the moment virtual reality crushed the printed instruction sheet into pulp. The study came out July 15 in the Flexible Services and Manufacturing Journal, by Adamos Daios and Ioannis Kostavelis of the International Hellenic University in Katerini, Greece, and it was built like a proper fight: 100 undergraduates, split down the middle, fifty learning manual order picking from a written step-by-step guide and fifty getting about eight minutes inside a virtual warehouse built in Unity and run on Meta Quest 3 headsets. Then everyone went and picked orders for real. I turned the page. The VR group averaged 321.56 seconds. The paper group averaged 334.90. Not significant. The VR group averaged 2.04 errors to the paper group’s 2.88. Close, tantalizing, still not significant. I put the coffee down. What VR did win, and win clearly, was the head game: its trainees felt faster, more effective and more confident, scoring 4.46 on confidence against 4.06, and ten days later they still expected to improve more, even though their recall was no better than the paper crowd’s. Somewhere a training manager was already ordering forty headsets. Somewhere else, a laminated sheet of instructions sat on a shelf, curling a little at one corner, undefeated.

Original 3D illustration for The Mine Changes Every Day
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Spatial capture of sites
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July 9
Caterpillar buys Skycatch
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Fresher twins for mines
In three frames
SpareDigital twinsJul 2026

The Mine Changes Every Day

Caterpillar has acquired Skycatch, a company that captures and processes high-precision spatial data at mining and industrial sites, The XR Beat reported July 9, 2026.

A mine is never the same place twice. Trucks take the ground away. Benches move. Stockpiles rise and fall.

The map is always behind.

Caterpillar bought Skycatch, The XR Beat reported on July 9. Skycatch captures high-precision spatial data across mining and industrial sites and processes large sets of it at speed. The point is to shorten the time between a change in the ground and a change in the plan.

Caterpillar already owns RPMGlobal and its MineStar software. Skycatch’s near-real-time, high-resolution spatial data will go into both. No price was given. No terms. No figures for speed or accuracy.

Caterpillar called it near-real-time. That is the whole idea.

The ground keeps moving. Now the map tries to keep up.

08August 2026
Original 3D illustration for Brussels Would Like a Word With Your Render
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Article 50 starts to apply
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AI output must be marked
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Existing tools get extra time
In three frames
WryPolicyAug 2026

Brussels Would Like a Word With Your Render

The EU AI Act’s Article 50 transparency duties, including machine-readable marking of generative AI output and disclosure of deepfakes, began to apply on August 2, 2026.

I have a long and undistinguished history with product brochures. As a boy I owned a lawnmower catalogue so glossy that I believed, for most of a summer, that grass came in only one shade of emerald. So I have a certain interest in what happened on August 2, when the transparency rules in Article 50 of the EU’s AI Act began to apply.

The rules have two main parts. Providers of generative AI systems must mark what those systems produce in a machine-readable way, so it can be detected as AI-generated or manipulated. And anyone deploying a deepfake, meaning convincing synthetic content resembling real people, places or events, must say so. According to Baker McKenzie, the deepfake disclosure duty arrived exactly on schedule, without delay.

There is, as there nearly always is in Brussels, a grace period. Under an AI Omnibus agreement approved by the European Parliament in June, generative systems already on the market before August 2 have until December 2, 2026, to add the hidden marking. The Commission also published a Code of Practice on marking and labeling AI content in June, though at last report it was still waiting for its formal blessing.

Machinery makers are not the obvious target here. But a good many of them now fill trade-show screens and sales decks with AI-assisted imagery of shredders, balers and sorting lines, some of them standing in factories that do not exist. Somewhere in Europe, I like to think, a photorealistic granulator is being fitted with a very small, entirely invisible name badge.

Original 3D illustration for Flying Chips, No Chips
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431900
IMTS booth in Chicago
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Photoreal machining in real time
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Test tooling before cutting
In three frames
GonzoSalesAug 2026

Flying Chips, No Chips

Cutting-tool maker CERATIZIT announced in August 2026 that it would demonstrate Visual Twin, a photorealistic real-time machining simulation built with ModuleWorks, at IMTS in Chicago, September 14 to 19.

The press note hit my inbox on a sticky August afternoon, August 20 to be exact, while I sat in a Long Island City diner booth with a slice of pie I had no intention of finishing, and the first line that caught my eye was flying chips. Flying chips! Hot curls of steel spraying off a spinning mill, machine noise roaring, and not a single real gram of metal wasted.

CERATIZIT, the cutting-tool outfit, was promising to haul something called Visual Twin to IMTS at McCormick Place in Chicago, September 14 to 19, booth 431900. Built with ModuleWorks, it is a photorealistic machining simulation, complete with authentic machine sounds, running in real time on consumer-grade hardware as a standalone app on its own PC. The company was at pains to say it is not just a CAD model or a twin of a machine. It is the cut itself, staged.

And the cast list! SilverLine. MonsterMill ISO-S. WTX UNI. WTX Quattro. They planned to run it from single tool demos up through full jobs: trochoidal milling, drilling, oil and gas parts, firearm slides, medical implants, aerospace and automotive components. The pitch to buyers was that they could test a tooling strategy virtually, cut scrap, skip pointless tool changes and keep spindles busy.

I pictured it: a crowd of engineers in lanyards, leaning toward a screen, flinching at a shower of steel that would never land on anybody’s shoes. The waitress asked if I was done with the pie. I told her I was busy watching chips fly.

09September 2026
Original 3D illustration for A Robot With a Clipboard, Somewhere in Texas
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Caterpillar teams with FieldAI
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Robots run autonomous inspections
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Twins of sites and factories
In three frames
WryDigital twinsSep 2026

A Robot With a Clipboard, Somewhere in Texas

Caterpillar and robotics startup FieldAI announced a collaboration on September 2, 2026, to develop autonomous inspections and jobsite and facility digital twins using NVIDIA Omniverse.

Caterpillar has been making yellow machines for, by its own count, more than a century, which is long enough that the company predates the traffic light, the zipper as we know it, and the general expectation that a bulldozer might one day have opinions. On September 2, from Irving, Texas, it took another step toward that last one.

The company announced a collaboration with FieldAI, a startup that builds AI foundation models for robots. FieldAI’s models are robot-agnostic, which is to say they are meant to work on whatever robot you happen to have lying around, a quality I also look for in batteries. NVIDIA supplies accelerated computing and its Omniverse technologies.

The early to-do list is practical rather than cinematic: autonomous inspections that keep people out of riskier spots, digital twins of jobsites and facilities built from operational data, sharper situational awareness to catch problems sooner, and simulation to tune how work flows. Caterpillar said the same tools will be turned on its own factories, to better understand production flow and safety. FieldAI’s chief executive, Ali Agha, says the company is already deployed at hundreds of sites around the world.

No prices, no timetable and no financial terms were disclosed, which leaves me free to imagine the eventual result: a mining site in which a robot strolls past an excavator, takes careful notes, and files them into a perfect virtual copy of the very ground it is standing on, while the excavator, I assume, pretends not to notice.

Original 3D illustration for Seventy Percent Have No Screen
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35.3
XR shipments still growing
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70.3
Audio glasses lead the mix
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Camera and voice, hands free
In three frames
SpareMarket trendsSep 2026

Seventy Percent Have No Screen

Audio glasses made up 70.3% of XR headset and glasses shipments in the second quarter of 2026, IDC reported September 16, as total shipments grew 35.3% year over year.

IDC published its second-quarter count on September 16.

Shipments of XR headsets and glasses rose 35.3 percent from a year earlier. The quarter before, growth had been 130.2 percent.

Audio glasses took 70.3 percent. Speakers. A microphone. A camera. An assistant. No display. A year earlier they had 61.9 percent.

Display glasses took 14.3 percent, up from 11. Headsets took 15.4.

Meta held 68.7 percent of the market. IDC said its lead came largely from distribution.

Behind Meta came RayNeo, Alibaba, XREAL and Xiaomi. Small numbers. Each under four percent.

IDC expects unit growth of 26.3 percent for the full year.

RayNeo grew fastest of the rest. Up 83.3 percent. It held 3.6 percent of the market.

10October 2026
Original 3D illustration for Twenty-Two Billion Dollars and Not One Word for Vuforia
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$22.6
Schneider agrees to buy PTC
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No AR in the filings
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2027
Field AR users left wondering
In three frames
GonzoSetbacksOct 2026

Twenty-Two Billion Dollars and Not One Word for Vuforia

Schneider Electric agreed in October 2026 to buy PTC for about $22.6 billion in cash, and neither the deal announcement nor PTC’s latest quarterly filing mentions its Vuforia AR products.

Sunday, October 4, and the deal was signed while I was asleep on a friend’s couch in Greenpoint; by Monday the 5th it was everywhere, and I was standing at his kitchen counter in socks, grinding coffee too hard, reading that Schneider Electric would buy PTC for $205 a share in cash, about $22.6 billion in equity, a 42.3 percent premium over the last close. Big money. Ocean-liner money.

PTC is the house of CAD and lifecycle software, with about €2.4 billion in 2025 revenue. It is also, or was, one of the loudest names in industrial augmented reality, the home of Vuforia. Auganix noted that Vuforia’s tools would end up next to Schneider’s process and energy data. Fine. Promising, even.

Then VR.org went digging and came back pale. The joint press release described PTC as CAD, PLM, ALM and SLM. No AR. PTC’s quarterly filing for the period ended June 30 broke out software revenue for PLM and CAD. No AR line. Back in March, PTC had sold Kepware and ThingWorx for $530.8 million, and ThingWorx was what fed live equipment data into Vuforia Studio.

To be fair, nothing says Vuforia is dying. PTC’s site still lists Expert Capture, Studio, Engine and Chalk, with no end-of-life notice. Closing is expected by the third quarter of 2027, pending shareholders and regulators.

But I have been in this business long enough to hear a silence that loud. If your service technicians live inside Vuforia, get the term, the support commitment and an exit route for your content in writing, before somebody in a boardroom forgets you exist.

Original 3D illustration for Thirty Minutes a Shift
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500
Belts run, stop, run empty
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Scanners map lost time
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30
Run time won back per shift
In three frames
SpareMarket trendsOct 2026

Thirty Minutes a Shift

Recycling robotics company Glacier launched DataMap, an AI platform that maps where time is lost inside material recovery facilities, with a trial at Recology’s San Francisco plant recovering nearly 30 minutes of run time per shift.

Recycle Central sits in San Francisco. Recology runs it. Nearly 500 tons come through every day.

Belts run. Belts stop. Sometimes they run empty.

Glacier makes AI robots for recycling. Amazon’s Climate Pledge Fund backs it. In late October it launched DataMap. Scanners placed through the plant feed it. It shows uptime, run time, empty belts and how material flows. It sends alerts when a line goes down or residue leaks. It puts the trouble on a map of the facility, with a picture of the line. It keeps the history of each shift. A supervisor can open it on a phone.

At Recycle Central it found nearly 30 minutes of productive run time per shift.

Shift leads spend about 70 minutes a shift inside it. Users write notes on 92 percent of the problems it flags.

Thirty minutes. Every shift. On a belt that carries 500 tons a day.